Musicians as Brands: Neil Young, Patti Smith Discuss Future of Publishing at BookExpo America | Rolling Stone
BookExpo America, New York City June 6, 2012
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Still quite a bit of coverage of Patti Smith's conversation with Neil Young at BookExpo America.
An interesting article on their conversation from Rolling Stone by Scott Steinberg:
It seems that both musicians and authors seeking long-term success would do well to invest in themselves. By pairing a range of supporting activities (including the launch of apps, blogs, exclusive subscriber programs, independently-issued releases, etc.) with traditional publishing efforts, they may have the means to create more powerful promotional and business platforms. All can set themselves up to enjoy more stability and leverage, a better position when negotiating deals and a greater measure of control over their creative output.
It's important to note that self- and alt-publishing solutions aren't a panacea for all artists. As was evident at BookExpo America, as in the recording industry, there’s still a future in retail and major label backing, but wise musicians and authors would do well to look at themselves as much as overarching brands as actual artists – and to operate as much as publishing companies as they do as actual talent.
As Young explained when comparing his latest work to Smith’s Just Kids, “I’m a highway and landscapes – you’re a city and painted bricks and lots of people. I’m traveling and you are too, but I’m on the road and you’re travelling down streets.” As the specter of tomorrow’s more fan-connected, high-tech publishing world loomed large over BEA, there seemed to be wisdom in taking the road less traveled.
More on "Don’t Chase the Rabbit", Neil Young Says To Patti Smith.