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Thursday, October 01, 2009

Comment of the Moment: Social Marketing Lessons from Neil Young

The Comment of the Moment is from Social Marketing Lessons from Neil Young by Anonymous:
Neil is an enigma and has many contradictions ... on one hand I think his greatest marketing strength is that he's in some ways indifferent to the reaction of his fan base ... in other words, he's making the music and the scene that he wants for himself whom ever wants to show up can show up ... its pull marketing vs. push marketing, its organic rather than synthetic and so that type of marketing is hard to replicate, its hard to premeditate that.

Also, he happened to be an archive junky from the beginning but I doubt it was motivated by a marketing agenda ... nor do I think the first, second, or third motivation for the archives is driven by a marketing or commercial motivation. Yes he and his team have mouths to feed and bills to pay but I don't think he funded the archives project for 20 years because its a good marketing ... also, the Bridge School and Farm Aide benefits are great marketing but I also think they are happenstance for him ... they are another expression of his beliefs and they, after the fact, make for good marketing ... the same goes for his association with Pearl Jam in the 90s ... on the other hand, his ditch trilogy would at first blush seem to be the antithesis of good marketing and he's gone through more than a few phases that left some fans (maybe the 4%ers?) feeling left out in the cold.

If I had to summarize the marketing lesson that most strikes me about Neil its: Be Authentic and ironically I think that message contradicts conventional marketing wisdom ...

More on Social Marketing Lessons from Neil Young.


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4 Comments:

At 10/01/2009 10:46:00 AM, Blogger Matthew Lintzenich said...

Good points by Anon. I thought the article on HuffPo was kind of ridiculous, as it painted Neil as some kind of marketing guru, almost seemed to indicate that he planned all these great sales tactics the whole time, when we know, and you know, and everyone who has insight into Neil knows, that it's just a bunch of hogwash.

A truer article would read: Forget marketing, follow your creative muse, who cares what the conformists think, the end.

Of course, I could be wrong.

 
At 10/01/2009 12:42:00 PM, Anonymous Jos said...

Hey Matthew,

You write: I could be wrong. I strongly believe you ain't! Thanks.

 
At 10/01/2009 09:13:00 PM, Anonymous Anonymous said...

I don't think (believe) you are wrong Matthew, however, I do believe (think) that HuffPo is well, let's say full of $@It! For they are into the belief that if someone agrees with them, they must be correct, conversely, they think (believe) that if you don't,you are wrong. Ridiculous indeed!

 
At 10/02/2009 10:13:00 AM, Anonymous Anonymous said...

Thrasher,
I'm honored that you highlighted my post. Matthew, great comment -

"A truer article would read: Forget marketing, follow your creative muse, who cares what the conformists think, the end."

There is no way to emulate Neil's marketing style, other than be authentic and hope people appreciate it.

Dan

 

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