earth album preorder ad.jpg  



Neil Young's new album EARTH released on June 17th. The album with The Promise of the Real, is from the 2015 tour. Pre-order here
(Please shop locally & independently. But if you can't, we appreciate your supporting Thrasher's Wheat by clicking this link . Thank you!!!)
<-Older Posts Blog Home Newer Posts->

Thursday, October 01, 2009

Comment of the Moment: Social Marketing Lessons from Neil Young

The Comment of the Moment is from Social Marketing Lessons from Neil Young by Anonymous:
Neil is an enigma and has many contradictions ... on one hand I think his greatest marketing strength is that he's in some ways indifferent to the reaction of his fan base ... in other words, he's making the music and the scene that he wants for himself whom ever wants to show up can show up ... its pull marketing vs. push marketing, its organic rather than synthetic and so that type of marketing is hard to replicate, its hard to premeditate that.

Also, he happened to be an archive junky from the beginning but I doubt it was motivated by a marketing agenda ... nor do I think the first, second, or third motivation for the archives is driven by a marketing or commercial motivation. Yes he and his team have mouths to feed and bills to pay but I don't think he funded the archives project for 20 years because its a good marketing ... also, the Bridge School and Farm Aide benefits are great marketing but I also think they are happenstance for him ... they are another expression of his beliefs and they, after the fact, make for good marketing ... the same goes for his association with Pearl Jam in the 90s ... on the other hand, his ditch trilogy would at first blush seem to be the antithesis of good marketing and he's gone through more than a few phases that left some fans (maybe the 4%ers?) feeling left out in the cold.

If I had to summarize the marketing lesson that most strikes me about Neil its: Be Authentic and ironically I think that message contradicts conventional marketing wisdom ...

More on Social Marketing Lessons from Neil Young.

Links to this post:

Create a Link


At 10/01/2009 10:46:00 AM, Blogger Matthew Lintzenich said...

Good points by Anon. I thought the article on HuffPo was kind of ridiculous, as it painted Neil as some kind of marketing guru, almost seemed to indicate that he planned all these great sales tactics the whole time, when we know, and you know, and everyone who has insight into Neil knows, that it's just a bunch of hogwash.

A truer article would read: Forget marketing, follow your creative muse, who cares what the conformists think, the end.

Of course, I could be wrong.

At 10/01/2009 12:42:00 PM, Anonymous Jos said...

Hey Matthew,

You write: I could be wrong. I strongly believe you ain't! Thanks.

At 10/01/2009 09:13:00 PM, Anonymous Anonymous said...

I don't think (believe) you are wrong Matthew, however, I do believe (think) that HuffPo is well, let's say full of $@It! For they are into the belief that if someone agrees with them, they must be correct, conversely, they think (believe) that if you don't,you are wrong. Ridiculous indeed!

At 10/02/2009 10:13:00 AM, Anonymous Anonymous said...

I'm honored that you highlighted my post. Matthew, great comment -

"A truer article would read: Forget marketing, follow your creative muse, who cares what the conformists think, the end."

There is no way to emulate Neil's marketing style, other than be authentic and hope people appreciate it.



Post a Comment

<< Home

<-Older Posts Blog Home Newer Posts->

Don't Be Evil !

The Lesser of 2 Evils Is Still Evil

Willie for a Nobel!

Willie Nelson for Nobel Peace Prize
for Farm Aid and his work on
alternative fuels, and world peace initiatives.

Demand justice for Aaron:
Support "Aaron's Law" and inquiry into his prosecution

Induct Neil Young & Crazy Horse
Into the Rock and Roll Hall of Fame

Please Help Support Independent Media &
Non-Corporate Advertising

This Blog's For You!

The Hypocrisy of the Mainstream Media

It's Been Called The
"Missing Link" in the Ditch Trilogy


Sign the Release "Time Fades Away" Petition
Join The 10,000+ Who Have Already Signed


Neil Young Appreciation Society

Sugar Mountain

Neil Young Setlists
Rust Radio


Bands Covering Neil Young songs


This Blog's For You!

Official Neil Young News Site

The Bridge School

The Bridge School Concerts
25th Anniversary Edition

**100% of Proceeds to Benefit Bridge School***

Farm Aid

Stop factory farms
Go family farms!

The Essential Neil Young

Fans Favorite Neil Albums

Top 50 MP3
Neil Young Song Downloads

Top 10 Best Selling Neil Albums Today
Support Thrasher's Wheat
via Purchases from:
United States - us.gif
Canada - canada.gif
United Kingdom - gb.gif
Germany - de.gif

Neil Young Songbook Project

Neil Young + Promise of the Real

Europe 2016 Tour Dates

2015 Rebel Content Tour

Neil Young & Crazy Horse
Alchemy Concert Tour Reviews

Fall 2012 N. America Tour
Spring 2013 Australia/New Zealand Tour
Summer 2013 Europe Tour

Europe Summer 2014 Concert Tour
Neil Young & Crazy Horse

Thrasher's Wheat Radio Supporters Go To Europe

Neil Young Films

2010 MusiCares Honors Neil Young

Features Elvis Costello, Crosby Stills & Nash, Sheryl Crow, Josh Groban, Ben Harper, Elton John, Norah Jones, Lady Antebellum, Dave Matthews, James Taylor, Keith Urban, and others.
Proceeds from sales go to MusiCares,
which helps musicians in need of
financial and medical assistance.



Neil Young FAQ:
Everything Left to Know About the Iconic and Mercurial Rocker
"an indispensable reference"

Paul McCartney and Neil Young


"You can make a difference
If you really a try"

John Lennon and Neil Young

"hailed by fans as a wonderful read"

Crosby, Stills, Nash & Young:
The Supergroup of the 20th Century

Director Jonathan Demme's Exquisite film "Heart of Gold"

eddie & neil
Eddie Vedder and Neil Young

Revisiting The Significance of
The Buffalo Springfield

"The revolution will not be televised"
... it will be blogged, streamed,
tweeted, shared and liked
The Embarrassment of Mainstream Media

Turn Off Your TV

2014 Neil Young Year in Review:
Yes, Only Love Can Break (& Fix) Your Heart

Kurt Cobain
Kurt Cobain and Neil Young

Neil Young's Feedback:
An Acquired Taste?

Young Neil: The Sugar Mountain Years
by Rustie Sharry "Keepin' Jive Alive in T.O." Wilson

"the definitive source of Neil Young's formative childhood years in Canada"

neil & joni
Joni Mitchell & Neil Young

europe 1987.jpg

Bob and Neil

So Who Really Was "The Godfather of Grunge"?

Four Dead in Ohio
kent state
So What Really Happened at Kent State?


dissent is not treason
Dissent is the highest form of patriotism

Rockin' In The Free World

Sing Truth to Power

Emmylou Harris and Neil Young

Wilco and Neil Young


Bruce Springsteen and Neil Young


Elton John and Neil Young

Lynyrd Skynyrd and Neil Young

Neil Young Nation -
"The definitive Neil Young fan book"

What does the song mean?

Random Neil Young Link of the Moment
I'm Proud to Be A Union Man


When Neil Young is Playing,
You Shut the Fuck Up

Class War:
They Started It and We'll Finish It...

A battle raged on the open page...
No Fear, No Surrender. Courage

"What if Al Qaeda blew up the levees?"

"I've Got The Revolution Blues"

Willie Nelson & Neil Young
Willie Nelson for Nobel Peace Prize

John Mellencamp:
Why Willie Deserves a Nobel


Love and Only Love

"Thinking about what a friend had said,
I was hoping it was a lie"

We're All On
A Journey Through the Past

Neil Young's Moon Songs
Tell Us The F'n TRUTH
(we can handle it... try us)

Does Anything Else Really Matter?

"Nobody's free until everybody's free."
~~ Fannie Lou Hamer

Here Comes "The Big Shift"

Maybe everything you think you know is wrong? NOTHING IS AS IT SEEMS
"It's all illusion anyway."

Propaganda = Mind Control
Guess what?
"Symbols Rule the World, not Words or Laws."
Brighter Planet's 350 Challenge
Be The Rain, Be The Change

the truth will set you free
This Machine Kills Fascists

war is not the answer
yet we are
Still Living With War

"greed is NOT good"
Occupy the Music

Hey Big Brother!
Stop Spying On Us!
Civic Duty Is Not Terrorism

The Achilles Heel
Orwell (and Grandpa) Was Right
“Emancipate yourself from mental slavery.”
~~ Bob Marley

The Essence of "The Doubters"

Yes, There's Definitely A Hole in The Sky

Wake up!
"consciousness is near"
What's So Funny About
Peace, Love, & Understanding & Music?




(Between the lines of age)

And in the end, the love you take
Is equal to the love you make

~~ John & Paul