canada.gif

gb.gif

de.gif

us.gif
Neil Young's new release ""World Record" w/ Crazy Horse is now available for pre-order. Order here
(Please shop locally & independently. But if you can't, we appreciate your supporting Thrasher's Wheat by clicking this link or YOUR COUNTRY's FLAG. Thank you!!!)
ADVERTISEMENT
<-Older Posts Blog Home Newer Posts->

Thursday, October 01, 2009

Comment of the Moment: Social Marketing Lessons from Neil Young

The Comment of the Moment is from Social Marketing Lessons from Neil Young by Anonymous:
Neil is an enigma and has many contradictions ... on one hand I think his greatest marketing strength is that he's in some ways indifferent to the reaction of his fan base ... in other words, he's making the music and the scene that he wants for himself whom ever wants to show up can show up ... its pull marketing vs. push marketing, its organic rather than synthetic and so that type of marketing is hard to replicate, its hard to premeditate that.

Also, he happened to be an archive junky from the beginning but I doubt it was motivated by a marketing agenda ... nor do I think the first, second, or third motivation for the archives is driven by a marketing or commercial motivation. Yes he and his team have mouths to feed and bills to pay but I don't think he funded the archives project for 20 years because its a good marketing ... also, the Bridge School and Farm Aide benefits are great marketing but I also think they are happenstance for him ... they are another expression of his beliefs and they, after the fact, make for good marketing ... the same goes for his association with Pearl Jam in the 90s ... on the other hand, his ditch trilogy would at first blush seem to be the antithesis of good marketing and he's gone through more than a few phases that left some fans (maybe the 4%ers?) feeling left out in the cold.

If I had to summarize the marketing lesson that most strikes me about Neil its: Be Authentic and ironically I think that message contradicts conventional marketing wisdom ...

More on Social Marketing Lessons from Neil Young.


4 Comments:

At 10/01/2009 10:46:00 AM, Blogger Tweck9 said...

Good points by Anon. I thought the article on HuffPo was kind of ridiculous, as it painted Neil as some kind of marketing guru, almost seemed to indicate that he planned all these great sales tactics the whole time, when we know, and you know, and everyone who has insight into Neil knows, that it's just a bunch of hogwash.

A truer article would read: Forget marketing, follow your creative muse, who cares what the conformists think, the end.

Of course, I could be wrong.

 
At 10/01/2009 12:42:00 PM, Anonymous Jos said...

Hey Matthew,

You write: I could be wrong. I strongly believe you ain't! Thanks.

 
At 10/01/2009 09:13:00 PM, Anonymous Anonymous said...

I don't think (believe) you are wrong Matthew, however, I do believe (think) that HuffPo is well, let's say full of $@It! For they are into the belief that if someone agrees with them, they must be correct, conversely, they think (believe) that if you don't,you are wrong. Ridiculous indeed!

 
At 10/02/2009 10:13:00 AM, Anonymous Anonymous said...

Thrasher,
I'm honored that you highlighted my post. Matthew, great comment -

"A truer article would read: Forget marketing, follow your creative muse, who cares what the conformists think, the end."

There is no way to emulate Neil's marketing style, other than be authentic and hope people appreciate it.

Dan

 

Post a Comment

<< Home

<-Older Posts Blog Home Newer Posts->

Willie for a Nobel!
#Willie4Nobel

Willie Nelson for Nobel Peace Prize
for Farm Aid and his work on
alternative fuels, and world peace initiatives.

farm-aid-logo.gif
Farm Aid

Go Farmers Markets!


"In the >field< of opportunity
It's plowin' time again."

SUPPORTER
logo
Silverline Communications

(Home of the FarmAidians)
Tecumseh, Ontario, Canada
(519) 737-7979



This blog supports free speech!


Demand justice for Aaron:
Support "Aaron's Law" and inquiry into his prosecution

(... he didn't kill himself either...) #AaronDidntKillHimself

Induct Neil Young & Crazy Horse
Into the Rock and Roll Hall of Fame



Please Help Support Independent Media &
Non-Corporate Advertising
This Blog's For You!


The Hypocrisy of the Mainstream Media

It's Been Called The
"Missing Link" in the Ditch Trilogy

time-fades-away-banner2a

Sign the Release "Time Fades Away" Petition
Join The 10,000+ Who Have Already Signed


broken-arrow-mag-new-logo.gif

Neil Young Appreciation Society


sugar-mtn-logo.jpg
Sugar Mountain

Neil Young Setlists
rust-radio-new
Rust Radio


bumpersticker-neil-concert.jpg


i-l-ove-neil-young-sm.jpg
Bands Covering Neil Young songs


bumper-sticker-live-music-better-sm.jpg
LIVE MUSIC IS BETTER


ny-times-logo.jpg
Official Neil Young News Site

bridgeschool_logo
The Bridge School


The Bridge School Concerts
25th Anniversary Edition

**100% of Proceeds to Benefit Bridge School***

linda-eastman-neil-young-sugar-mtn-sm.jpg
The Essential Neil Young

neil-young-sleeveless.jpg
Fans Favorite Neil Albums

neil-young-heart-of-gold-film-still
Top 50 MP3
Neil Young Song Downloads


Top 10 Best Selling Neil Albums Today
amazon-neil-store.GIF
Support Thrasher's Wheat
via Purchases from:
United States - Amazon.com us.gif
Canada - Amazon.ca canada.gif
United Kingdom - Amazon.uk gb.gif
Germany - Amazon.de de.gif



Neil Young Songbook Project

In the fields of wheat

"Children of Destiny" will NOT be harvested
However, the chaff will be burned by unquenchable fire

Neil Young + Promise of the Real

Europe 2016 Tour Dates



2015 Rebel Content Tour


Neil Young & Crazy Horse
Alchemy Concert Tour Reviews

Fall 2012 N. America Tour
Spring 2013 Australia/New Zealand Tour
Summer 2013 Europe Tour

Europe Summer 2014 Concert Tour
Neil Young & Crazy Horse

Thrasher's Wheat Radio Supporters Go To Europe

jttp-film-poster-sm.jpg
Neil Young Films

musicares-neil-young-2010.jpg
2010 MusiCares Honors Neil Young

Features Elvis Costello, Crosby Stills & Nash, Sheryl Crow, Josh Groban, Ben Harper, Elton John, Norah Jones, Lady Antebellum, Dave Matthews, James Taylor, Keith Urban, and others.
Proceeds from sales go to MusiCares,
which helps musicians in need of
financial and medical assistance.

live-rust-promo-poster.jpg


"There's more to the picture
Than meets the eye"

#BigShift

trans-promo



Neil Young FAQ:
Everything Left to Know About the Iconic and Mercurial Rocker
"an indispensable reference"

paul-neil-bridge2004-sat-sfc-kkomenich-sm.jpg
Paul McCartney and Neil Young

woodstock-poster.jpg


"You can make a difference
If you really a try"

lennon_peace_liberty
John Lennon and Neil Young


"hailed by fans as a wonderful read"

Crosby, Stills, Nash & Young:
csny-1974-poster.jpg
The Supergroup of the 20th Century



Director Jonathan Demme's Exquisite film "Heart of Gold"

eddie & neil
Eddie Vedder and Neil Young

buffalo-springfield-poster.jpg
Revisiting The Significance of
The Buffalo Springfield


"The revolution will not be televised"
... it will be blogged, streamed,
tweeted, shared and liked
The Embarrassment of Mainstream Media

Turn Off Your TV & Have A Life


"Everything Is Bullshit" +
"Turn Off The News"
Turn Off the News (Build a Garden)


Neil Young 2016 Year in Review:
The Year of The Wheat

Kurt Cobain
Kurt Cobain and Neil Young

Neil Young's Feedback:
An Acquired Taste?

Young Neil: The Sugar Mountain Years
by Rustie Sharry "Keepin' Jive Alive in T.O." Wilson

"the definitive source of Neil Young's formative childhood years in Canada"

neil & joni
Joni Mitchell & Neil Young

europe 1987.jpg


dylan-young-crop
Bob and Neil

weld
So Who Really Was "The Godfather of Grunge"?


Four Dead in Ohio
kent state
So What Really Happened at Kent State?


The Four Dead in Ohio



May The FOUR Be With You #MayThe4thBeWithYou

concert-pass-europe-2003-solo.jpg


dissent is not treason
Dissent is the highest form of patriotism

Rockin' In The Free World



Sing Truth to Power!
When Neil Young Speaks Truth To Power,
The World Listens

emmylou-harris-neil-young-0305-crop
Emmylou Harris and Neil Young

wilco-062305-wide-background.jpg
Wilco and Neil Young

bluenotes-pass-young88crewlam-sm.jpg

bruce-springsteen-neil-young-bridge-oct-1986.jpg
Bruce Springsteen and Neil Young

europe87concertpass


elton-john-neil-young-crop-sm.jpg
Elton John and Neil Young

ronnie-vanzant-neil.jpg
Lynyrd Skynyrd and Neil Young

+

The Meaning of "Sweet Home Alabama" Lyrics


Neil Young Nation -
"The definitive Neil Young fan book"

powderfinger
"Powderfinger"
What does the song mean?

Random Neil Young Link of the Moment
neil-sad.jpg

Bonnie Raitt and Neil Young

Wisconsin-solidarity.jpg
I'm Proud to Be A Union Man

UNITED WE STAND/DIVIDED WE FALL


When Neil Young is Playing,
You Shut the Fuck Up


Class War:
They Started It and We'll Finish It...
peacefully

A battle raged on the open page...
No Fear, No Surrender. Courage
WE WON'T BACK DOWN. NEVER STAND DOWN.

"What if Al Qaeda blew up the levees?"
Full Disclousre Now


"I've Got The Revolution Blues"

Willie Nelson & Neil Young
Willie Nelson for Nobel Peace Prize



John Mellencamp:
Why Willie Deserves a Nobel

willie_picnic_poster_070503


BOYCOTT HATE

Love and Only Love

"Thinking about what a friend had said,
I was hoping it was a lie"


We're All On
A Journey Through the Past

Neil Young's Moon Songs
Tell Us The F'n TRUTH
(we can handle it... try us)

Freedom:
freedom-video
Does Anything Else Really Matter?

"Nobody's free until everybody's free."
~~ Fannie Lou Hamer

Here Comes "The Big Shift"
#BigShift

Maybe everything you think you know is wrong? NOTHING IS AS IT SEEMS
"It's all illusion anyway."

Propaganda = Mind Control
NOTHING IS AS IT SEEMS
Guess what?
"Symbols Rule the World, not Words or Laws."
... and symbolism will be their downfall...

Brighter Planet's 350 Challenge
Be The Rain, Be The Change

csny2k-plate.jpg
the truth will set you free
This Machine Kills Fascists


"Children of Destiny" - THE Part of THE Solution

(Frame from Official Music Video)

war is not the answer
yet we are
Still Living With War

"greed is NOT good"
Hey Big Brother!
Stop Spying On Us!
Civic Duty Is Not Terrorism

The Achilles Heel
#NullifyNSA
Orwell (and Grandpa) Was Right
“Emancipate yourself from mental slavery.”
~~ Bob Marley

The Essence of "The Doubters"



Yes, There's Definitely A Hole in The Sky


Even Though The Music Died 50+ Years Ago
,
Open Up the "Tired Eyes" & Wake up!
"consciousness is near"
What's So Funny About
Peace, Love, & Understanding & Music?

churchsign

Show Me A Sign

"Who is John Galt?"
To ask the question is to know the answer

"Whosoever shall give up his liberty for a temporary security
deserves neither liberty nor safety."

~~ Benjamin Franklin

Words

(Between the lines of age)


And in the end, the love you take
Is equal to the love you make

~~ John & Paul

the zen of neil
the power of rust
the karma of the wheat

~Om-Shanti.

Namaste