PONO Launches @ SXSW with Neil Young: Kickstarter Campaign Exceeds Goal in Less Than A Day
PONO Launch @ SXSW
Neil Young launched the PONO audio system yesterday at the SXSW Conference in Austin, TX.
In less than a single day, the Pono Kickstarter campaign has already exceeded its goal of $800,000 and is currently tracking at over $1.7 million. The two signed versions of the Pono are sold out. Even all 30 invitations of $5,000 pledges for a VIP dinner invitation & PonoMusic listening party hosted by Neil Young are already gone.
Here's a comment by Archives Guy on PONO Launch @ SXSW thread:
Quite a thread and conversation you have going here, Mr. Thrasher.
People talking about music, being passionate about their feelings, what they can/can't hear, speculating about the future of listening and enjoying recorded sound.
So great to see a conversation that elevates music beyond being wallpaper and background sound.
As you might expect the entire Pono team is thrilled with the response on Kickstarter within the first 24 hours.
Here in the tranches of the archives we are eager to get more music out to you, with the best digital sound ever.
Here's a comment by Dan1 on PONO Launch @ SXSW thread:
Admittedly I'm a tech neophyte, not much of an audiophile, and was also somewhat skeptical about Pono ... after watching the video and seeing the rollout of the past days my perspective is evolving ...
at its core this is Neil leading a movement dedicated to establishing a high quality digital music standard ... since the advent of CDs until today's MP3s it has literally been a race to the bottom in terms of digital music quality and both consumers and artists have lost out big time ...
probably, the average listener (like me) is 'tone deaf' to realize how watered down the music quality has gotten but nevertheless they're (we're) getting robbed ... for the artists its much worse, their art gets ransacked for the sake of mass distribution ... Neil to his credit is an audiophile extraordinaire / savant and is dogged enough to try to be a change agent in this respect ...
I have huge admiration for his vision and skill to take on this initiative and the video shows how necessary and revered this initiative is among his peers ... while the PONO device and the music ecosystem Neil envisions are both extremely ambitious initiatives, the heart of Neil's thrust is for an upgraded digital music standard ... if Neil is successful in an upgraded standard and helping it to become commercial / available / mainstream then he'll have given society a huge gift and help the trajectory of recorded music in our culture take a very significant step forward ...
Hats off to Neil for spread heading this, and I hope he'll be successful ... the naysayers will line up and complain about everything from A to Z, accuse him of being greedy, naive, ect .... all of those miss the point (Neil's not getting rich off this), we should all seek to evangelize this movement and help in what ever way we can ... maybe we don't have the $5,000 we wish we could spend to join the private dinner ... or even $400 to pre-buy the player but we can at least want it to succeed ...
in my view if 5 years from now iTunes is offering these higher quality digital files Neil will have been the one to ride in on a white horse to save the industry, changing its trajectory from a race to the bottom to a standard that honors the art of so many at the level it deserves to be presented at ...Kickstarter Campaign Begins For Neil Young's Music Player : NPR