Interview With Neil Young on PONO | Computer Audiophile
An in depth interview with Neil Young on PONO over on Computer Audiophile by Chris Connaker:
CC: What would it take for you to say, "I've succeeded with Pono?"More of interview with Neil Young on PONO over on Computer Audiophile.
NY: If I succeed with Pono it might not be that Pono makes millions of dollars.
It may be that we made out and we were able to be a company. Maybe we just survived because someone much bigger than us cam along with million and millions of dollars and out-spent us and out-did us and out-everythinged us and did what we did and brought this to the world in a way that we couldn't. Although I think we can. It's just in my history nobody has been interested. I know when they see success they become interested in how they can monetize it. It's a win-win for music and audio to find out what's missing today. If Pono does that it's a huge victory. Were on our way to doing that.
You can see something is happening. I'm sure that people in the audio community are encouraged to see the reaction of the people on the street. That's what we've always been about. Were not an audiophile company. We are about bringing the quality to the people the way it used to be. In other words we made analog records that became vinyl and that was the quality we made in the studio then it went to the people. We're not doing anything new. All we're doing is saying, in the studio today make your digital music in whatever resolution you want to make it at. We're going to say what it is on our player you'll know. It will be there somewhere. People will learn when they listen to things. When it sounds great they'll get curious. They'll want to know what it is. Some of them may some of the may not. They'll choose to take a look. A go, look at that, I love this, and it's 192. It's one of three things I have that are 192. All the others are lower res, some are 48, some are 96. They may, in their mind, go "oh shit" this is what it sounds like at 48, really great. I wonder what it would have sounded like at 192.
The awareness of those differences and the palette musicians have to play with will change. Producers will now be able to use resolution as an effect. It can be super clear if you want that. Or, it can be dull if you don't want that. Even within one recording you can go from low res to high res. You can use it as a tool. You can use it creatively. You can turn it on and off. The whole recording will have to be presented at it's highest resolution. But if the chorus and the hook are at 192, and the rest of the song is at 44.1 or 48, something compatible, then it's mixed at 192. The source was low res, the chorus was super high res, some of the vocals are really high res, some are dull. It's a new way to play. A whole new thing. That kind of creativity in the studio is possibly a new tool for the hip hop and rap community. It's not one of the things they've done. They are very creative and incredibly poetic in their way, which I appreciate.
Yet, guys like me can do what we do. Create things the way we create them. Whatever we do in the studio, we finish, we can hand it in to Pono and it's going to sound exactly like what we did. Through the best player you can get. You may be able to make some improvements to our player, maybe not in our size. We really got a great sound. It's an odd shaped player because of what's in it. We had to make some things big to make those earphones sound good. There's a reason for everything. It's not just because we thought it was cool. Although we do think it's cool. We think it stands for something. That's who we are. That's what we do. We're not a format. We are anti-format. We don't want the musicians to ever have a format again. Formats are for computer companies.
After the interview completes, Computer Audiophile's Chris Connaker editorializes:
Like every product brought to market, Pono has its share of fans and detractors.
I was initially surprised by the comments of a few skeptics that railed against Pono for its lack of specifics about the PonoPlayer and the PonoMusic Store, and its Kickstarter campaign. In addition, a few people just had to go on record as the first folks to predict Pono's demise. The surprising part was this negativity emanated from some in the audiophile community. Nobody commenting had heard a single song on the Ayre Acoustics designed PonoPlayer, yet some were stating how Joe Sixpack will never tell the difference between Pono and a lossy iTunes track. Give Pono room to breathe people. Pono is something many audiophiles have wanted for decades. It's a movement with the ability to bring awareness of good sound quality to the masses. Plus, all ships rise with the tide. If Pono succeeds, sites like HDtracks and Acoustic Sounds will grow exponentially. High end manufacturers will benefit from an influx of new customers seeking better sound quality at home, in the office, or in the car. Imagine the traffic in David Wasserman's Stereo Exchange at 627 Broadway in New York City when he places a Pono banner in the front window. People who saw Neil Young's CNBC interview from South by Southwest may waltz through the door to see what Pono is all about. The opportunity to give this industry a shot in the arm is ripe.
There are no losers if Pono succeeds.
Labels: neil young